When the Ohio Division of Well being known as upon Andy Nick and his video workforce at Actual Artwork to make a social distancing consciousness industrial, he had no concept it could be a worldwide phenomenon. What made Nick notably proud, was that Dayton, his hometown and metropolis he loves, shared the popularity, too.
Nick’s ardour to create work that places Dayton on the map, mixed along with his dedication to his mates and his beloved Dayton Flyers, is why we wished to be taught extra about him and Actual Artwork.
Q: The social distancing video you and your workforce at Real Art created for the Ohio Division of Well being has gone legitimately viral. How does it really feel to have your work shared by the likes of J.Ok. Rowling?
A: It’s been the strangest month of my life. I am unable to actually describe it. I’ve been trapped in my basement, however on the identical time, the work that we’ve executed has been seen all over the world by now. … As a designer, you at all times strive exhausting, you need issues to be widespread and profitable, however I’ve by no means been concerned in something that captured so many individuals’s consideration so rapidly.
To be trustworthy, what we’re happiest about is that it introduced consideration again right here to Dayton. … It was simply the right combination of “Hey, we’re doing one thing for our state, however we’re additionally doing one thing for our metropolis, and we’re doing one thing for our complete nation.”
Q: Loads of Daytonians might have heard of Actual Artwork, however aren’t positive what all the corporate does. You do extra than simply advertising and marketing, proper?
A: Yeah, I believe when you ask my boss, he’d nonetheless in all probability name it a an advert agency. I wish to name it a design agency, however experiential design is what we have been specializing in over the past couple years. Which means constructing one thing that’s both in a bodily place that folks see (like a commerce present), or a launch occasion or dwell occasion, or doing one thing that occurs in a single place, however we movie it and we unfold it by way of video.
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At Actual Artwork, we’ve got 5 completely different departments. I lead the video workforce. We now have a print workforce, a growth workforce (which is for web sites), an industrial workforce (which is fabrication, electrical engineering, and woodworking). Then we’ve got our standard studio stuff, a manufacturing workforce, account executives, and so on.
I believe one of many benefits of being in Dayton is that we do not have to do work simply in Dayton. Being in the course of the nation, we’re capable of do work on both coast, and our overhead is actually low right here. … It’s a bonus being in a metropolis the place it is reasonably priced to dwell and work. I believe that is one of many the reason why we have executed so properly over the past 10 years. We proceed to do work that’s on a nationwide caliber, however we’re doing it in Dayton with this Dayton mentality of “roll up your sleeves, let’s simply discover a method to do that.”
Q: With know-how, you actually don’t have to dwell on the coasts anymore to do this sort of work?
A: Yeah, and I believe it is necessary to level out it did not at all times was once like that. After I graduated school, I used to be like “Which metropolis do I’ve to maneuver to, to do good work?” However I grew up in Dayton, I like Dayton and need to see issues change. So I selected to remain in Dayton after school. I actually like residing right here, and I wished to get a job at a agency right here.
Over time, I’ve had my cake and eat it too, by way of having nationwide purchasers. We’re doing work for one thing that is going to go over to Europe, and I believe, “Wow, I can do all this from Dayton.” After I discuss to college students on a tour of Actual Artwork, I at all times inform these youngsters, “Dayton is a spot you may keep in. You do not have to go away right here like folks did 30 to 40 years in the past.”
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Q: Switching gears, I do know that you’re a huge College of Dayton Flyers fan. Have you ever recovered from the NCAA Match being canceled?
A: Yeah, I do not suppose I will ever be OK. It isn’t gonna go away … I am a UD grad from 2002 and I have been going to UD video games since I used to be a child. I obtained concerned with this system by Actual Artwork.
When Dayton gained the precise to host the First 4 that modified rather a lot for the town and for UD Enviornment particularly. It meant that they obtained 4 big video boards put within the corners of the sector. The excellent news about when anyone will get gigantic screens and does not have something to placed on them, that’s once they name video designers.
We obtained the chance to enter UD and to movie the 2011-2012 males’s and girls’s basketball groups and design the pre-game expertise. The primary yr they turned out the lights for pregame and I imply, you need to speak about a giddy child from Dayton! It was a dream come true.
Q: The world has been an enormous a part of the basketball program’s success proper?
A: Completely. I take into consideration numerous issues by way of being a designer. The branding side of what UD has executed for themselves is spectacular. It is a grasp class in learn how to take a metropolis like Dayton, and put it on the extent of a number of the largest energy convention faculties that that there are.
Lots of people additionally do not realize Archie Miller was instrumental in altering the notion about UD. He is the one which personally ordered a pregame expertise the place you flip the lights out. He wished skilled videography for the pregame video.
He is the one which ordered that we dropped the “U” from UD after we rebranded after we made the Elite Eight run in 2014. That ruffled numerous feathers dropping the “U.” He was like, “Nope, we’re “D,” we’re simply Dayton. Loads of Daytonians do not have that international view of the faculty basketball scene. UD, I imagine it is largely identified for College of Delaware when you’re out on on the East Coast. And Archie was like, “We aren’t sharing an acronym with anyone. We’re Dayton.”
Q: I did not notice that was the mindset behind that.
A: Yeah, and I do not suppose many individuals did. All that occurred was a emblem dropped in the future and other people had been like, “I hate it.” Looking back, that was an excellent advertising and marketing transfer to spend money on our personal area and alter our model to have a extra own-able mark. The various things that he put in place are nonetheless paying off for us as we speak. Yeah, this season is actually disappointing however, generally, the final eight years of Flyer basketball have been the type of seasons that we’ll inform our children about, you understand?
Q: What’s subsequent for you? What’s subsequent for Dayton?
A: Properly, that is a that is a fairly large query. Proper now, what I actually want to do is get again out into the group and see my mates. That is all I want for proper now’s to see the people who find themselves going by robust occasions, ready for his or her job to reopen, or are actually struggling to be productive whereas watching their youngsters. That is a fairly widespread downside that is completely actual, and perhaps a much bigger downside than the coronavirus to numerous my nearer mates.
On the whole, I am simply actually excited to see Dayton proceed rising and I hope that this is not like a stumbling block. There are such a lot of different wonderful artistic locations which have popped up. I respect so most of the small companies which have simply emerged on the full flawed time, from the completely different espresso outlets to bars. Actual Artwork opened Red Star (bar) a month earlier than this all occurred. It is like “Oh, that sucks.”
I am simply on the bandwagon with all people else, rooting for us to rise up as soon as we have been knocked down, and attempt to get again to proper the place we had been earlier than this began. Truthfully, I am an optimist in relation to our metropolis. I simply suppose Dayton guidelines and that we’re headed in the precise path. So I simply need to be proper again there and decide up the place we left off.