Cameron Lew, a.okay.a. Ginger Root, releases his new single “Out of State” with an accompanying video forward of his upcoming album, Rikki, set to launch this fall.
Lew describes his personal music as “Aggressive Elevator Soul.” His description might sound complicated, but when one actually listens, it is clear what he means. Ginger Root makes highly effective, chill keyboard-based sounds. He defies the phrase “elevator music,” reviving it with new life.
After only one hear, “Out of State” ought to already be in your summer time playlists. A bed room pop sound comprised of a cool bass line, vibrant synths, and a handy guide a rough snare. It’s straightforward to play it on loop and hear for hours. “Out of State” has extra of a relaxed sound in comparison with his different work. The vocals mix with beat reasonably than overpower it. There may be much less use of the cymbal and guitar, permitting the tune to develop from a jazz/rock sound and grow to be extra atmospheric pop.
Regardless of its upbeat sound, Lew sings about feeling misplaced with out somebody being by your facet. On the identical time, he questions if he is all the time been destined to really feel “misplaced”? The vocals echo, which evokes ideas of isolation, but additionally chimes merrily by way of the ears.
Not solely does Ginger Root write these groovy tunes, however he additionally directs and edits his music movies. Every all the time comprises gorgeous cinematography in addition to an fulfilling, eccentric storyline.
For “Out of State”, we see Ginger Root’s quest to beat a table tennis ball launcher. Lew wrote within the video’s description, “Having skilled in martial arts for many of my childhood, and having a grandfather that competed in native table tennis tournaments, I needed to mix the 2 in type of a music video that additionally paid homage to the numerous Kung Fu films I watched rising up.” This assertion solely proves extra that Ginger Root enjoys placing his personal spin on issues which may in any other case get misplaced in time. He finally ends up with a refreshing and timeless product.
Make sure to take heed to his upcoming album Rikki, when it comes out this fall.